By Pablo Banano
Years ago before the techno world we live in today, where everything you need or want to know is at your fingertips on your mobile device. Advertising and transport was a completely different ball game, advertisers relied heavily on newspapers that were read by the masses, making that the best and most popular way to advertise. Also on public transport, busses and trains and stations would be covered in advertising so as you were traveling on a bus or train there would be advertising placed carefully to draw your eye to it. The same thing still happens today with adverts carefully placed in your eye line when you are in transit and are a captive audience. I saw this the other day on a flight between London and Spain on a budget airline, where they have adverts placed on the seat in front that is just the same height as your eye line.
So for a tired hungry passenger that has been up early to make sure they were at the airport 2 hours before, this a carrot dangle that that will more than likely work.
Advertising works very well with transport as so many people use it every day, and with the transportation moving around it means that it has a massive reach which is an advertiser’s dream, people that have time to spare traveling from A to B so it works really well.
So what if there was an app that could combine traveling and advertising
With the ever growing evolution of Blockchain technology that makes a simpler more fluid solution to most of today’s challenges Demetrius Vallas and his team have come up with Tachain, a blockchain based solution for transport advertising. Ta (Transport Advertising) chain (blockchain) will revolutionize the way transport and advertising will work together. Tachain will cover a vast array of transport including taxis, airlines, public transport and more.
Tachain say they are about to innovate transportation and advertising industries. Tachain will connect its users to a vast amount of transportation service providers like public transport , trains, busses, taxis even airlines. This will allow users to have the opportunity to make a plan of all of their routes and be able to manage their time by using the tachain application. Also users of Tachain will be able to earn Tchain’s tokens (TCHN token) while on the move but utilizing Tchain’s advertising and entertainment platforms. So not only is the Tchain app making an easier transport solution users will be rewarded as well.
¨TCHN coin is the cornerstone of Tachain ecosystem — it is needed by advertisers to join the platform and pay people for watching their targeted content. People can later use TCHN coins in order to pay for transportation services, as well as to use them inside Tachain’s entertainment platform. D.Vallas¨
TCHN Utility Token
The Tchain Token (TCHN) is an Ethereum-based ERC-20 token. The number of TCHN tokens will be determined after the end of ICO based on the number of TCHN tokens sold during the crowdfunding procedure. Tokens will be allocated in the following way: The price of 1 TCHN token (excluding bonuses) will be 0,01 USD equivalent in ETH or BTC.
Hard cap for Tachain ICO is 10M USD. Maximum number of tokens to be generated is 2.275M TCHN tokens and the soft cap is 2M USD.
Hard cap for private pre-sale (whitelisted members) is 1M USD.
Tachain Elements
The Tachain ecosystem is made up of a number of components working together:
Transportal
Transportation, travel and accommodation management on a whole new level of efficiency
AdNet
State of the art advertising platform which utilizes the newest targeting technologies. Adnet guarantees efficient effective advertising. The platform employs the use of cutting edge technology to achieve its goal. In a rapidly growing industry, Tachain understands the need to invest in the right kind of targeting that employs more than just demographics in the patterns used for ad targeting through the use of technologies such as artificial intelligence, the online behavior of users can be studied and the right kind of ads directed to them.
TMARQ
Coin market for TCHN to be traded into other cryptocurrencies in a matter of seconds. Tachain designed a token market for its users, a haven for the people looking to trade their TCHN tokens as well as other cryptocurrencies. With the platform supporting popular cryptocurrencies such as Bitcoin and Ethereum, the application promises to expand the list of coins it accepts. Through this alone the application projects further growth in its client base due to inclusivity embraced in the design of their platform.
Tachain Team
The Tachain team has a vast amount of knowledge between them in transport and advertising. CEO Demetrius Vallas is an Experienced Chief Executive Officer with a demonstrated history of working in the transportation/trucking/railroad industry. Skilled in Business Planning, Sales, Sales Management, Public Speaking, and Management. Strong business development professional with a Master’s degree focused in Business/Commerce, General from Athens University of Economics and Business for all of the Tachain team’s credentials and experience check out their LinkedIn profiles on the website www.tachain.io
Summary, should you invest?
In summary of my Tachain review, I would say that Tachain looks very interesting, I think it will revolutionize both industries. The fact Tachain is providing a solution for transport by organizing your trips for you, thus making your day smoother by planning your time to fit your transportation needs most effectively in your day. But then also in that time where you are in transit you can earn tokens from watching the advertisements and entertainment, so in my opinion it is a win win, not only are you having a smother transport experience you are also earning at the same time.
In my opinion I think Tachain is well worth investing in and I can’t wait to see the app up and running so I can take advantage of earning TCHN tokens while enjoying a smother more time effective transport experience. Please remember to do your own research, this is not investment advice just my opinion.
